This week we saw the definition of NBA Conference finals and, as expected, the buzz around both matches (Spurs vs Thunder and Heat vs Celtics) was reflected on Twitter. And of course, it was captured by Flowics. We collected, filtered and visually presented trends and indicators of real-time conversations on Twitter about the game.
Spurs lost against Thunder but its followers won the Twitter match
The final score said that Thunder defeated Spurs 107-99 and won the Western Conference series 4-2, so the Oklahoma team was going to play the NBA Finals against the winner of Boston Celtics vs Miami Heat.
When the match started, fans were very active tweeting their feelings and opinions. The game was inconstant: during first 2 periods, San Antonio Spurs won by difference of 15 points and score was 63-48. Spurs fan showed their enthusiasm in Twitter since the match started at 9 PM ET, but Oklahoma reacted (and theirs followers too), reverted the situation in last 2 periods and won the game 107-99. The most important moment of the match was situated at 23 PM ET, when both teams played last minutes and their followers activity on Twitter generated, only SA Spurs supporters, 79.487 tweets.
The Share of Voice was clear: San Antonio SPURS lost the series but their followers won the Twitter Match against Oklahoma Thunder. Bad times, good tweets!!
Miami Heat beats Boston Celtics both on the court and on Twitter
Wonderful night for Eastern Conference Finals!! Miami was superior to Boston all time, forced an extra definition match and their supporters reflected their optimism on Twitter. Since the beginning of the game Miami fans were more active in the social network and fervently expressed their emotions every minute.
The score was always benign for Heat that dominated the game from the beginning to the end with next partials: 1st Q 26-16, 2nd Q 29-26, 3rd Q 19-19 & 4rt Q 24-18. The buzz graph show the difference between followers at the 3rd quarter.
As you can see, the flow per minute was changing again and again, but the supremacy of Miami became final during the latter part of the game. Like a Twitter thermometer, Flowics presented the information in real-time graphics.
When the match ended, the Share of Voice was quite favorable to the Heat fans, who dominated Twitter by a large, very large difference.
So, are you already using Flowics to capture the buzz around any major event? What event would you want to see covered by Flowics in the future? Stay tuned for more!
