Social Media Marketing Blog

Flowics at El Ojo de Iberoamérica

Last week, from November 4th to the 6th one of the main international festivals for Latin America’s advertising took place in Buenos Aires: El Ojo de Iberoamérica.

This annual festival that intends to build a space to share experiences, works, and innovative cases, hosted almost 3000 visitors that had the opportunity to attend inspiring workshops and conferences with international speakers and industry leaders such as Rob Reilly (Global Creative Chairman at McCann Worldgroup), Bob Greenberg (Founder and  Chairman at  R/GA Worldwide) and Carlos Cantú (Brand strategic director for Twitter LATAM) among many others. Within this context, Flowics had the pleasure of being part of this great event.

During the second day of the event, over 50 people had the chance to attend our workshop  focused on  how to leverage social on your Owned, Earned and Paid media delivered by our Business and Partnerships Manager Nacho Harriague (@nachoharriague).

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Flowics also helped with a Twitter and Instagram integration, letting the organizers showcase the best UGC from over 8K Tweets and instagram posts.

 

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Last but not least, during his conference “The power of #NOW“, Carlos Cantu (@galancantu), Head of Brand Strategy for Twitter LATAM featured Flowics client case #masterchefBR as one of the most successful social tv experiences ever delivered, highlighting best practices and success factors.