Investing efforts and resources in digital marketing initiatives without having the right data, is like sailing without having the proper navigation tools. There are multiple factors that can influence on the effectiveness of a digital campaign,...
New tools to work with Instagram content
With 600 Million monthly active users and more than 95 million photos and videos shared every day, Instagram has become one of the most popular social environments for people to share significant moments of their life.
How to handle Social Media rights on User-Generated Content
User Generated Content (UGC) has become a crucial part of any digital marketing strategy and one of most valuable content assets for brands. Real content from real people brings authenticity to the brand’s messaging and turns customers into the...
New tools to find and curate verified social content
With over 2 Billion pieces of social content created daily, keeping up with what’s taking place on Social Media can be overwhelming. This is especially true in the newsroom, where journalists turn to social media to discover news and find great...
How to get the most out of Social Polls
Polls have always been an effective resource used by brands and media to connect with consumers and audiences. But the way people have been traditionally involved in this mechanic has evolved through the years, especially with the surge of social...
Longer Tweets are here: All you need to know about the 140-character limit
On may 24th Twitter announced some big updates on the tweet format, providing the 300M+ users a richest canvas for sharing their stories.
Displaying Social Content at Big Screens and Venues just got easier!
At Flowics we are committed to help brands and media to capitalize on user-generated content, by providing them with tools to stimulate, moderate and analyze conversations on Social Media and amplify the reach of UGC to any digital environment.
How Travel & Hospitality brands can engage their audiences using Social Media
“Happiness is only real when shared” (Christopher McCandless - Into the wild). Travelling is all about enjoying: an unforgettable experience, an imposing landscaping, a dinner with a friend that you haven`t seen for years or simply the quietness...
How non-Travel & Hospitality brands can connect with their audiences during travelling seasons
Travelling is probably one of the most enjoyable and rewarding experiences that a person can have. Just picture the sun shining over paradisiacal white sand beaches, sharing a delicious dinner in an exotic country or enjoying the snow covering...
Using Social Content Curation Tools for News Media Outlets
Social Media is no longer just place for people to connect and share their experiences, Social Networks are constantly evolving, as well the reasons why people choose them. For example Social Media has become one of the most popular channels for...