Blog

Thanks to its huge engagement rates, Facebook Live has become one of the most popular and predilected channels for brands and media to connect with their audiences.

As a brand, the stories you tell are more likely to be listened and embraced if there are certain characters and key elements that convey authenticity and generate empathy with your consumers.

Driving traffic to an online store is probably one of the biggest challenges digital marketers have to face. With thousands of other players battling for the same audience, cutting through the noise and getting people to notice what you have to...

Investing efforts and resources in digital marketing initiatives without having the right data, is like sailing without having the proper navigation tools. There are multiple factors that can influence on the effectiveness of a digital campaign,...

With 600 Million monthly active users and more than 95 million photos and videos shared every day, Instagram has become one of the most popular social environments for people to share significant moments of their life.  

User Generated Content (UGC) has become a crucial part of any digital marketing  strategy and one of most valuable content assets for brands. Real content from real people brings authenticity to the brand’s messaging and turns customers into the...

With over 2 Billion pieces of social content created daily, keeping up with what’s taking place on Social Media can be overwhelming. This is especially true in the newsroom, where journalists turn to social media to discover news and find great...

Polls have always been an effective resource used by brands and media to connect with consumers and audiences. But the way people have been traditionally involved in this mechanic has evolved through the years, especially with the surge of social...

On may 24th Twitter announced some big updates on the tweet format, providing the 300M+ users a richest canvas for sharing their stories.