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6 tips to improve your Social Customer Service

1-800 numbers are dying fast. Customer Support is now social and brands can no longer ignore this. Consumers are not only using Social Networks to connect with their friends, but also to connect with brands. In many opportunities sales inquiries...

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Media + Olympic Games: a Golden opportunity

After 4 years waiting, the Olympic Games are just around the corner. Social Media will become the go-to place for fans to meet, comment and exchange their opinions. Their emotions will be manifested in 140 characters, Snaps, Pictures and Status...

How Brands can win Social Media Gold during this Olympics

The Olympics are coming. Fast. And with them comes the opportunity for brands to capitalize on the attention, fandom and excitement. Sponsoring the actual event is impossible now, as is sponsoring/supporting the delegations that will participate...

How UGC trumps Influencers: the "Chewacca Mom" case

Candace didn’t have the biggest following on Facebook, nor was she a big celebrity or renowned journalist. She is the mother of Duncan and Cadence who went to Kohl’s to “make some returns” and got the Chewacca mask she absolutely loved. She made...

3 ways Social Sponsorship differs from Traditional Sponsorships

In previous posts, we have discussed Social Sponsorship and how it can add value to audiences, brands and media. Since then, we have received numerous questions about how this type of sponsorship contrasts with the old school types and what pros...

How to Close the Sale using Social Media - Customer Journey series

In our third post about the influence of Social Media on the Customer Journey we will tackle it’s importance and share some tips of how the right content at the right time can help you close the sale. If you are curious about the previous stages,...

How to use Social Media in the Consideration stage - Customer Journey series

This is the second post of our Customer Journey Series in which we will tackle the Consideration Stage. To get more familiar about what the Buyer or Customer Journey is as well as the role of Social Media in the Awareness Stage we recommend you...

How to raise awareness with Social Media - Customer Journey series

Before diving into how Social Media can help you in the awareness stage of the Buyer or Consumer Journey, let’s start with a short definition. What is the Buyer or Customer Journey? When purchasing any product or service, customers always go...

5 reasons why you may need a Social Media Command Center

Social Media has become ubiquitous and the need for brands, media and publishers to have a social strategy is now apparent to all. The use of Social Networks as marketing platform has grown enormously in the past 5 years and will continue to grow...

Integrating Social Media to Digital out of Home advertising

Digital out of home advertising has become one of the world’s fastest-growing advertising medium. Why? Because it’s effective and more measurable. Out-of-home advertising has always been a resource used by brands to reach the on-the go consumers,...