We are very excited to announce our recent agreement with the Spanish Radio and Television Corporation - RTVE for the implementation of Flowics in the production of sports content for Linear TV and its OTT RTVE Play.
The agreement aims to offer RTVE's audience new forms of interactivity through multiple channels, both on Social Media and on web and apps, establishing a two-way communication.
After the successful campaign of "The Selection of Our Life", which managed to reach 4.5 million votes in 10 days to form the ideal eleven of all time, the use of the platform was extended to the Olympic Games in Tokyo. The objective is to give visibility to Spanish athletes by promoting journalistic coverage with social media content and personalized stats in real time, both on RTVE's linear and digital channels, and on the Corporation's website and social media.
To commemorate the 100th anniversary of Spain's first international match, RTVE invited its audience to choose the historical players who should make up the ideal selection for that country. For this, different programs of the channel, during 10 days, invited fans to go to a microsite where they could choose the 11 out of 66 available players. This initiative was powered with Flowics Second Screen module.
In addition to generating new interactive experiences, Flowics Graphics solution allows graphic artists to create professional graphic scenes combining curated social media content with audience participation on different channels and other data sources, such as sports stats.
Prior to the opening of the Olympic Games, RTVE invited its audience to choose the best Olympic medalist in the history of Spain.
“The daily polls on the Olympic Games illustrate RTVE's commitment to 360 content: they are launched on social media, commentators echo live on RTVE Play, you can vote on the web and the results feed linear tv content"
Alberto Fernández- Director of Digital Content of RTVE
During its shows both on digital platforms and on linear TV, RTVE also used Flowics Graphics module to create the Olympic medal table graphs with external dynamic data connected to a Google spreadsheet.
If you want to learn more about how Flowics can help you enhance interactivity with your audiences and streamline your production flows, do not hesitate to contact us to request a demo