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Shoppable Content: A new way for brands to increase online sales using consumer-generated or branded content

According to recent stats, Instagram has over 800 million monthly active users, 60% of them use the platform to find new products, 80% follow a business and 75% of users take action after visiting a post (Source: Hootsuite). With those numbers in mind there is no doubt that Instagram is a key platform for brands that want to level up their visual storytelling and connect with their audiences. But inevitably this brings up the question: How can brands turn these followers into customers? How can brands drive traffic to an ecommerce site from their Instagram profile?

To give answer to that question, we’re excited to announce the release of our Shoppable Content Solution that will help brands turn posts featuring their products into shoppable items.

This solution is designed to work at two main integration and digital touchpoints with consumers for Brands:

  • Brand’s Instagram Profiles
  • Brand’s Websites or Landing pages

Instagram Profile

With Flowics’ Shoppable Content solution, brands can now easily publish and update their own “Instagram Shop”. This is a branded landing page offering an alternative way to browse an Instagram profile (directly on Instagram), in which users can discover products, that are tagged in each photo or video, see more info about them and click on a direct link to buy the desired product on the brand’s ecommerce site.

 

Shoppable Content reduces purchasing steps by taking your Instagram followers directly to your product detail pages. You just need to create your Instagram Shop with Flowics, configure a products feed or catalog and change the link in your Instagram Bio to our landing page URL you can customize too!

Shoppable Photo Galleries for Websites

In addition to this, you will also be able to create shoppable galleries that seamlessly integrate with the rest of your content. There are multiple galleries formats than can be easily embedded on your website, category pages or on landing pages.

 

 

 

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Initially, we are targeting this solution for two main customer industries: Fashion & Beauty and Travel & Hospitality, two segments in which Instagram and visual marketing are becoming more and more relevant . Just see the numbers:

  • A third of Instagram users have bought an item of clothing they saw on this visual network.
  • 96% of fashion brands use Instagram.
  • 48% of Instagram users turn to Instagram to help choose vacation destinations, and 35% use Instagram to discover new places.

Brands in these industries are making strong emphasis on visual content (pictures and videos - owned and consumer-generated) to inspire customers. Our solution makes Instagram a very attractive platform to sell products or get bookings, providing brands an easy way to take the customer from the discovery stage of the sales funnel to the purchasing stage in just one click.

How does Flowics Shoppable Content work?

1- CURATE & ORGANIZE

Using our content inbox, clients can easily discover, collect and filter photos and videos (owned and consumer-generated), approve or reject them and organize them into Collections, based on featured products, locations, campaigns, etc

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2- TAG PRODUCTS

Sync your product catalog with Flowics and tag products appearing in your social media photos or videos. (Integrate with the most popular eCommerce Platforms)

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3- ANALYZE

Measure and understand shoppable content ROI, learn which photos are driving more sales, which products get the most clicks and discover who your most influential content creatores are. 

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Key Benefits of Shoppable Content Solution

  • Provide your followers a simple way to discover and purchase products featured on social networks.
  • Drive traffic to your eCommerce and understand the real ROI of photos and videos published on Instagram.
  • Deliver an authentic brand message using real User-Generated Content.

For more info check out our Shoppable Content section.

Want to see our Shoppable Content Solution in action? Contact us for a free demo