Telemundo triples audience participation for the 2021 edition of Miss Universe

After the 2020 edition was suspended due to the COVID-19 pandemic,  the popular ‘Miss Universe’ contest was held and Telemundo was the official broadcaster in charge of the event.

With last year’s broadcast being postponed only a few short weeks before the scheduled dates, there were high expectations of capitalizing on the public's emotions due to the popularity of the show.  Telemundo was able to capture that by engaging fans via social media and by using live polling embedded on their website.

For that purpose Telemundo used Flowics Second Screen module to create different graphics and visualizations.  Including voting widgets and support for Telemundo’s official Twitter feed that provided fans with more relevant content related to the event in real-time.  Visualizations created with Flowics were embedded on an exclusive section of Telemundo’s website site, complementing the event coverage. 

For the month prior to the broadcast, Telemundo promoted the show with how to vote through its social media networks and during entertainment shows.  It invited users to vote by scanning a QR code on screen driving more viewership.

HubSpot Video

miss unvierso voting


Through this initiative, Telemundo managed to obtain 15 million votes, 3 times more than in 2019, all while building anticipation and awareness, as well as driving millions of people to its digital properties and generating large viewer interaction during the show.

Other statistics and notes:

  • +50% Growth in viewership vs. 2019 edition
  • Over 4.4 Million Total Viewers on linear broadcast
  • 495 Million Total Minutes Watched and 1.5 Million Global Actions Across social media platforms Including Telemundo App,, Facebook, Instagram, Twitter, TikTok and the linear broadcast

If you want to know more about how Flowics can help you engage your audience, before, during and after your shows, do not hesitate to contact us to schedule a demo.