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How-to guide: Building on-air TV graphics to showcase audience participation

These days, audiences are being bombarded with too many distractions and sources of entertainment across multiple devices and platforms. This represents a challenge for TV broadcasters, streamers and content creators, who need to work in engaging...

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How to increase your eCommerce traffic and sales with Social Media and UGC

Driving traffic to an online store is probably one of the biggest challenges digital marketers have to face. With thousands of other players battling for the same audience, cutting through the noise and getting people to notice what you have to...

How to handle Social Media rights on User-Generated Content

User Generated Content (UGC) has become a crucial part of any digital marketing  strategy and one of most valuable content assets for brands. Real content from real people brings authenticity to the brand’s messaging and turns customers into the...

How Travel & Hospitality brands can engage their audiences using Social Media

“Happiness is only real when shared” (Christopher McCandless - Into the wild). Travelling is all about enjoying: an unforgettable experience, an imposing landscaping, a dinner with a friend that you haven`t seen for years or simply the quietness...

How non-Travel & Hospitality brands can connect with their audiences during travelling seasons

Travelling is probably one of the most enjoyable and rewarding experiences that a person can have. Just picture the sun  shining over paradisiacal white sand beaches, sharing a delicious dinner  in an exotic country or enjoying the snow covering...

Using Social Content Curation Tools for News Media Outlets

Social Media is no longer just place for people to connect and share their experiences, Social Networks are constantly evolving, as well the reasons why people choose them. For example Social Media has become one of the most popular channels for...

6 tips to improve your Social Customer Service

1-800 numbers are dying fast. Customer Support is now social and brands can no longer ignore this. Consumers are not only using Social Networks to connect with their friends, but also to connect with brands. In many opportunities sales inquiries...

Media + Olympic Games: a Golden opportunity

After 4 years waiting, the Olympic Games are just around the corner. Social Media will become the go-to place for fans to meet, comment and exchange their opinions. Their emotions will be manifested in 140 characters, Snaps, Pictures and Status...

How Brands can win Social Media Gold during this Olympics

The Olympics are coming. Fast. And with them comes the opportunity for brands to capitalize on the attention, fandom and excitement. Sponsoring the actual event is impossible now, as is sponsoring/supporting the delegations that will participate...

How to Close the Sale using Social Media - Customer Journey series

In our third post about the influence of Social Media on the Customer Journey we will tackle it’s importance and share some tips of how the right content at the right time can help you close the sale. If you are curious about the previous stages,...