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How to use Social Media in the Consideration stage - Customer Journey series

This is the second post of our Customer Journey Series in which we will tackle the Consideration Stage. To get more familiar about what the Buyer or Customer Journey is as well as the role of Social Media in the Awareness Stage we recommend you...

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How to raise awareness with Social Media - Customer Journey series

Before diving into how Social Media can help you in the awareness stage of the Buyer or Consumer Journey, let’s start with a short definition. What is the Buyer or Customer Journey? When purchasing any product or service, customers always go...

Integrating Social Media to Digital out of Home advertising

Digital out of home advertising has become one of the world’s fastest-growing advertising medium. Why? Because it’s effective and more measurable. Out-of-home advertising has always been a resource used by brands to reach the on-the go consumers,...

How To add Social Media Walls to your Events

Conferences, music festivals, sports entities and dozens of others across the globe are adopting Social Media Walls as a means to keep social media engagement alive during their events. From network-specific (Instagram Wall, Twitter Wall,...

Sports + Social Media: How to amplify and capitalize on the buzz

Sport events are big drivers of conversations on Social Networks. During Superbowl 50 alone, 60 million people engaged on Facebook with over 200 million posts, likes and comments and while Twitter reported over 27 million tweets around the event...

How TV Ads are driving Earned Media - Nielsen Study

In the past we have discussed the Social Marketing Trifecta, how earned, paid and owned media interact and how to make the most of it. Yesterday, Nielsen released a study showing how paid TV Ads are driving earned media for brands.

Engagement tips for the Holiday Season

It is estimated that 65% of shoppers go to social networks looking for inspiration on choosing gifts. We’re talking about a time where people are especially receptive to this kind of information, providing you with a special opportunity to create...

How to integrate Instagram on your website

Instagram is growing quickly. With over 400 million users in the world and a high engagement level it is, without a doubt, one of the most attractive platforms for brands.

New from Twitter: Native Polls. How to take them to the next level

Twitter recently announced its latest novelty: native polls. The response to it has been generally good with thousands of users ranging from celebrities and brands to power and casual users trying out this new feature. These new polls run for 24...

Social TV: How to maintain social engagement between airings and drive Tune-In

Social TV has become a widespread phenomenon with a growing number of shows integrating Social Media content in different ways including counters, lower third visualizations, polls, etc.