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Quick Polls & Scoring mechanics, FB Reactions Polls, Twitter Moments and WhatsApp integration: New solutions to activate audiences and streamline news production.

In the attention economy, with an increasing number of options for consumers to get access to content, live or on-demand, on a variety of devices and platforms (mobile phones, connected TVs, OTTs, linear TV, etc), the challenge for content...

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Shoppable Content: A new way for brands to increase online sales using consumer-generated or branded content

According to recent stats, Instagram has over 800 million monthly active users, 60% of them use the platform to find new products, 80% follow a business and 75% of users take action after visiting a post (Source: Hootsuite). With those numbers in...

How UGC trumps Influencers: the "Chewacca Mom" case

Candace didn’t have the biggest following on Facebook, nor was she a big celebrity or renowned journalist. She is the mother of Duncan and Cadence who went to Kohl’s to “make some returns” and got the Chewacca mask she absolutely loved. She made...

3 ways Social Sponsorship differs from Traditional Sponsorships

In previous posts, we have discussed Social Sponsorship and how it can add value to audiences, brands and media. Since then, we have received numerous questions about how this type of sponsorship contrasts with the old school types and what pros...

5 reasons why you may need a Social Media Command Center

Social Media has become ubiquitous and the need for brands, media and publishers to have a social strategy is now apparent to all. The use of Social Networks as marketing platform has grown enormously in the past 5 years and will continue to grow...

Flock to Unlock - A powerful solution to boost social engagement

The success of a social campaign can be conditioned by a great number of factors, and a very important one the participation dynamic proposed to engage the audience. We want to tell you more about a mechanic used by Movie Studios like Disney,...

Flowics' founders selected as Endeavor entrepreneurs

We are thrilled to announce that Gabriel Baños, Fernando Zunino, Mariano Cortesi, Andres Moratti and Juan Codagnone, Flowics’ Founders, have been selected as Endeavor Entrepreneurs.

Merca2.0 Digital Marketing Conference

November 11-12, Mexico City, Merca2.0, a leading Latin American industry magazine on Digital Marketing and Advertising, held their fourth national conference in the Mexican capital: Congreso Nacional de Marketing Digital.

Flowics at El Ojo de Iberoamérica

Last week, from November 4th to the 6th one of the main international festivals for Latin America’s advertising took place in Buenos Aires: El Ojo de Iberoamérica.

Halloween was also celebrated on Twitter!

Costumes, monsters and Tweets

During these past weeks internet has shown a lot of excitement about this celebration. Designing the perfect costume, carving pumpkins and planning that really spooky party, have been only some of the many activities...