Thanks to its huge engagement rates, Facebook Live has become one of the most popular and predilected channels for brands and media to connect with their audiences.
Just to mention some stats:
- On average people watch a live video more than 3 times longer when it is live compared to when it is not live
- 1 in 5 facebook users are engaging with Facebook Live
- People comment 10 times more on Facebook Live videos than on regular videos.
In order to help brands and media leverage this Facebook streaming feature, we hosted a webinar where we tackled some topics like:
- Introduction to Facebook Live
- The power for Brands and Media
- Facebook Live Best practices
- Innovative participation mechanics beyond reactions
Hope you find it useful!