wTVision partners with Flowics to expand Broadcast solutions with Social Media Curation and Audience Participation

This partnership will enable broadcasters and producers to deliver live polling, social commentary and new interactive experiences to drive viewer engagement.

We are thrilled to announce our global partnership with wTVision (part of Mediapro Group), a leader in broadcast services, providing real-time graphics and playout automation for sports, election coverage, entertainment shows and news in over 60 countries. This partnership will bring new innovative ways to elevate viewer engagement across every genre with multi-platform interactive viewing experiences.

Flowics’ audience participation solution is now seamlessly integrated with wTVision’s on-air graphics and video controller for live broadcasts, Studio CG. This makes it simple for shared clients to curate and manage social media content for easy integration with on-air graphics. Thanks to this integration, Studio CG users can now follow and curate relevant conversations on Twitter, Instagram, Facebook, FB Live, YT Live, Twitch and WhatsApp. This allows them to engage with viewers on a deeper level by reacting quickly to the buzz as it is happening live. Studio CG users can set up rules to filter through these conversations in search of the most fascinating and significant content to then air on their broadcasts. Additionally, because Flowics is a cloud-based platform, it can be operated entirely remotely via a web browser.

integration-wtv-flowicsFlowics' content inbox + integration with WTVision Studio CG

To take audience engagement levels up another notch, production teams can also create interactive experiences including polls, voting, quizzes, competitions and more through Flowics’ experiences builder. Broadcasters today face a challenge to keep the attention of their audiences because modern viewers are often distracted by other screens and devices during a production. This partnership brings broadcasters a unique remedy for this dilemma with the ability to incorporate a second screen viewer participation strategy. Now broadcasters can engage audiences on mobile phones, tablets, laptops, etc. with widgets on websites and apps powered by Flowics. All these participation mechanics can also be seamlessly integrated with wTVisions’s Studio CG.

 

“We are incredibly excited about this partnership, which is helping us fulfill our mission to power producers globally to create new types of interactive content in simple, efficient ways. We anticipate that broadcasters who leverage this technology will discover more effective methods of captivating their audiences and this will be reflected in their engagement metrics and viewership time.”

Gabriel Baños, CEO and Founder at Flowics

 

"We are thrilled to establish this partnership with Flowics as part of wTVision’s growing strategy.

We are aware of the market and customer’s needs so we are constantly evolving our products and solutions to fit client's needs allowing a more complete and interactive workflow.

Flowics is a reference in the market and the integration with wTVision Studio CG will allow a complete solution to deliver top of the art technology.

Paulo Ferreira, Global VP of Sales at wTVision

The integration of these technologies offers wTVision clients in every industry an exciting opportunity to enrich their productions by giving viewers a voice. The world of broadcasting has evolved to a place where modern audiences want more than the passive viewing experience that once sufficed; today’s viewers want to have an active voice in their favorite programs. Incorporating audience interactivity into live broadcasts is an optimal strategy for keeping existing viewers engaged and appealing to new audiences. This partnership has come at a perfect time.

 

About Flowics

Flowics is an Audience Participation & Cloud Graphics Platform that helps broadcasters, streamers and content creators optimize their production workflows and create interactive experiences across all digital environments to attract, retain and monetize viewers. Trusted by over 50 television networks across the US, Latin America and Europe, Flowics’ solutions enable customers to create and remotely operate live interactive experiences and audience participation for live streaming, broadcast and venue screens.

About wTVision

wTVision (part of Mediapro Group) creates integrated broadcasting solutions based on software development, branding and design, live operations and specialized human resources outsourcing. The company takes part in thousands of broadcasts every year and has experience in more than 60 countries. wTVision’s solutions for sports, election coverage, entertainment shows and news are, together with its master control systems, the preferred choice of major TVs and producers all over the world.